Boys & Girls Basketball

North State's Premier AAU Basketball Club

Since 2015, Reign Basketball has been a leading AAU basketball travel program in the North State for boys and girls 5th grade through high school, helping to shape a positive path for over 1,000 players in Redding and the surrounding areas.

"A lot of people say they want to be great, but they’re not willing to make the sacrifices necessary to achieve greatness."

KOBE BRYANT

Join the Club

Reign Basketball

Since 2015, Reign Basketball has been an integral part of the North State athletic community, serving more than 100 teams and over 1,000 athletes from over 15 local schools. Our program is dedicated to providing a safe, enjoyable, and supportive environment that emphasizes mentorship, self confidence, and skill development. This approach has allowed many of our players to excel both on and off the basketball court, with some going on to represent Northern California at the collegiate level.

In 2023, we look forward to welcoming over 75 athletes into our AAU basketball program at the high school and middle school level, representing over 12 local schools.

Boys AAU basketball league in Redding, CA

Boys Teams

7th Grade

Team Apparel

Uniforms & Fan Gear

Are you ready for Reign Basketball season? Make sure you're fully outfitted by ordering your team uniforms and fan gear. Our online store offers a wide selection of styles and sizes to choose from, including hoodies, polos, and more. Get ready to take on the competition in style!

Financial Aid

Scholarship Program

Reign Basketball is pleased to offer scholarship opportunities to players who may not have the financial means to cover team fees, registration, or uniforms. If you have a desire to improve your basketball skills, get in touch to learn more about our scholarship program.

    • Maintain a 80% practice attendance rate – Calculated every 10 practices

    • Can’t miss more then 2 practices in a row 

    • Player Fee is waived, may be asked to purchase gear at a discounted price 

    • If practice attendance isn’t met player will be dismissed from team 

    • May be asked to volunteer with other helpers during fundraising events

Development Program

Each season we offer up to 3 development players per team, for half the typical player fee. Development players practice with the team twice a week, but do not compete at tournaments. Please contact us to learn more about our development program.

    • Maintain a 80% attendance participation rate – Calculated every 10 practices

    • Can’t miss more then three practice in a row 

    • Fee is half off the team fee. For 2023 season it will be $125

    • May be asked to order player pack at a discounted price in case promoted 

    • Can be promoted to play at random during the year due to players being out for sickness, vacation, injury, etc.

 

Thank You to Our Sponsors

 

Featured Alumni

Reign Basketball boasts 2 current Division I Athletes: Portland State University setter, Madison Friebel, and Long Beach State forward, Abby Shoff.

 
Long Beach State forward and Reign Basketball alumni, Abby Shoff

  • Reign Basketball alum Abby Shoff is making Southern California her home at Long Beach State after having an outstanding career at Enterprise High School.

    Shoff started playing for Reign Basketball In 2016 and was the 2021 All Northern Section Most Valuable Player after averaging 29.6 points per game, 12.2 rebounds per game and she shot 53% from the field during her senior year!

    Shoff was California’s sixth leading scorer during the 2020-2021 year. Now at Long Beach State, Shoff has seen action in nine games as a true freshman.

Portland State University volleyball setter and Reign Basketball alumni, Madison Friebel

  • Portland State setter Madison Friebel was running the offense for Reign Basketball before switching sports to become one of the nation’s top setters.

    Friebel helped Portland State reach the National Invitational Volleyball Championship playoffs.

    The former U-Prep setter originally signed with Butler University before transferring to Portland State.

    Friebel is the first athlete from Shasta County to sign an NIL deal. This year she was the Big Sky Conference Newcomer of the Year and was named to the Big Sky Conference first team. 

    Friebel credits Reign Basketball with helping develop her national athletic skill set and competitive drive.

    “Reign taught me how to push myself both physically and mentally,” said Friebel. “They showed me how many hours in the gym it takes to develop skill and the sacrifices it will take to make it to the next level.”

    Friebel uses the work ethic instilled in her during her time with Reign Basketball to help her compete at the highest levels of volleyball. A testament that shows Reign Basketball athletes learn skills that transfer into any sport a player decides to pursue. 

Stay Connected

Stay in the loop by following us on Instagram and Facebook!

🚨SUMMER CAMP🚨 Spring Camp was a TON of FUN! Come join us again this summer. We’d love to see you there. Will fill up FAST! Link in BIO https://www.reignbasketball.com/camp
MVP 🚨 ALERT 🚨 Since 5th grade. She’s done all we’ve asked. She’s attended every clinic, every camp, every event. Has done nothing less then understood her role, this process, and accepted accountability when called to. Her growt

Player Reviews

  • The Williams brothers and all the coaches have tons of experience in the game of basketball and coach at a very high-level.. Great guys on and off the court!

    – Ryan C.

  • We've seen so much improvement in our son's play the past two years after having been coached at Reign. We also like that they take an active interest in what the kids are doing off the court, making sure they are working equally hard in school and stressing the importance of good grades and being strong leaders in the community.

    – Wirt L.

  • This is an amazing program to be apart of! The time and effort put into the kids is amazing! So blessed to be apart of the Reign Family!

    – Bobby L.

  • The passion of the coaches, plus the quality basketball education are second to none. If you really want your child to develop a love of the game, Reign is right for you!

    – Michael L.

  • Our family is so thankful for everything that James has done for our daughter! He has taught her so much in a short period of time. He is an awesome coach with a great attitude and always want to make you better and push you to do your best!

    – Samatha V.

  • My two sons have learned so much from the Reign program! James has a great rapport with kids, while teaching them how to become great individual basketball players as well as respectful team players.

    - Kristi P.

  • This might be the best program in Redding. Great group of coaches. I love that you will get some of the best basketball training and learning of the game. The kids are learning how to play the game the right way.

    - Mike L.

Leave a Review